Citroen Ami

Social Media strategy for Citroen Ami. Composed of Primary Target, Secondary, Engagement, Tone of Voice, and viable types of social media posts to execute the strategy. Presentation below with summary.

Full Social Media Strategy PDF for Citroen Ami: CLICK HERE

Primary Target: Self-referential young people aged between 16 and 25 who live in central or nearby areas of the city. Their interests range from the environment to everything concerning comfort and simplicity: it is a target with needs related to practicality.

Their routine is marked by work and/or school hours that require them to move quickly and independently, minimizing the time spent searching for parking.

Secondary Target: Adults aged 35 to 55, with high financial capacity to purchase an innovative product: this is a self-referential target, without a family or possibly a parent of the primary target, who follows a green lifestyle, lives and works in the city or nearby areas, is ethical and wants to save money, and is intelligent.

Tone of Voice: Considering the target audience, a fresh and youthful language and photographic mood have been chosen, but also suitable for a more adult audience.

The company's approach with the customer is always open to dialogue and available for any clarifications regarding offers, products, and features. All of this is conveyed with a friendly yet professional tone.

Engagement: The product is characterized by:

  • a compact and smart design.

  • it is eco-friendly: zero emissions, zero noise, and a fully recyclable structure.

  • it can be driven by users without a B license (AM - A1 - A2 - A).

  • economically affordable: it has a low price and allows payment in small installments.

  • highly customizable: it offers a wide range of stickers and 3D components.